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Bill Cotter

Chrysler Motors, 1940

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Chrysler is often overlooked (at least I tend to do this) when I think of the great NYWF pavilions.  What an art deco gem it was and look at the crowds waiting to gain entrance.  This is a wonderful photograph.

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I know there was a film (3D) in 1939 called "In Tune With Tomorrow" which showed how a Plymouth was built.  The theatre was air conditioned and that appears as a highlight in the guidebook.  There was something called "The Frozen Forest" which had Chrysler, Plymouth, Dodge and DeSoto cars displayed in a "glittering" setting.  But I've never seen a photograph of that display.

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51 minutes ago, George J Fogel said:

Bill: do you have pictures showing the route of the roadway that wrapped around the building?

Not that I can recall.

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On 12/11/2016 at 5:24 PM, Jim said:

I know there was a film (3D) in 1939 called "In Tune With Tomorrow" which showed how a Plymouth was built.  The theatre was air conditioned and that appears as a highlight in the guidebook.  There was something called "The Frozen Forest" which had Chrysler, Plymouth, Dodge and DeSoto cars displayed in a "glittering" setting.  But I've never seen a photograph of that display.

Ask and ye shall receive.

chrysler-frozen-forest.jpg

From my upcoming book: 

Chrysler did have one thing that General Motors and Ford did not – the Frozen Forest, which was billed as “a glade of Ice Trees.” There were forty ersatz pam trees that used pipes in their trunks to freeze ice on the “bark.” Visitors were encouraged to stay and cool off, hopefully looking at the cars in the process. The forest was the work of famed industrial designer Raymond Loewy.

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All they needed was a kid with his tongue stuck to one!  :)

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