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They say the neon lights are bright on Broadway

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They say the neon lights are bright on Broadway

They say there's always magic in the air

But when you're walkin' down that street

And you ain't had enough to eat

The glitter rubs right off and you're nowhere

times-square-oct-64.jpg

October 1964

Well, the neon lights were also pretty bright on Times Square.

There's a large Unisphere on the Castro Convertibles sign in the back.

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Don't forget Castros slogan, first to conquer living space

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Nice !!

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Does the vertical red neon sign near the center say Cinerama? If so, is it possible to read which film is playing? I believe this would be the Warner, eventually demolished in 1988: http://cinerama.topcities.com/ctwarner.htm

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Sorry, that marque is totally washed out. It -may- have a small globe on it which would fit "It's a Mad, Mad, Mad World", which was at the Warner at the time. The theater closest to the camera is the Forum, which ironically was playing "The Fall of the Roman Empire". Then there's the one with the Cinerama sign. In the background is the Trans-Lux.

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Used to love walking by a movie theater on a hot day and feeling the cool air blowing out through one deliberately-left-open door - how about the Automat for a piece of pie later?

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IAMMMMW opened 11/17/63 at the Warner, and played 52 weeks. Compare to today. Ha!

I never realized it was that popular.

Also, the signs on the Times(?) Bldg.....
That Castro sign is nearly at street level!

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The Canadian Club sign is impressive. It reminds me that when one flips through a 1964-65 NYWF Guidebook, there are dozens of ads for alcohol. I would guess the majority of the large ads are for booze.

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