A different angle on the RCA Pavilion

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rca-line.jpg

September 1964

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This sure hides the expanse of blacktop in front. Is that a pool/fountain on the left? Don't remember it.

Edit: the floorplan at http://www.nywf64.com/rca05.shtml shows a pool.

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You'd think company as big as RCA would have used more than black and red lettering to promote COLOR TV.

This view looks generally toward the Singer Bowl, right?

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You'd think company as big as RCA would have used more than black and red lettering to promote COLOR TV.

...

I think the word COLOR had several dark colors including dark green and dark blue, which the high slide film contrast has made almost unrecognizable.

Edit: Bill, if time permits, could you zoom in on the sign and brighten it to look for colored letters?

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Will do if you remind me next week as I'm on the road through Tuesday

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I have a 4000dpi scan of that slide:

64-09-35-10a_RCA_Pavilion.jpg

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Thanks - dark green and blue as I thought, but hard to see.

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Thanks. Boy that "See yourself on color TV" seemed exotic, didn't it? Less than 20 years later, I was videotaping my family at home with better equipment than they had at the RCA pavilion.

My grandmother bought herself, and us, Muntz color TVs in 1966 (probably for Christmas). My algebra tutor used to come to our house an hour early to watch the Monkees and Batman before my math lesson!

We spent half of every evening adjusting color, tint and vertical hold. That was my job as a 14-year-old.... just as it had been my job to "drive" the Ford on the Magic Skyway a year earlier. There are certain things that fall within the realm of teenage boys.

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Wow, Muntz! That's a blast from the past. Along with Curtis-Mathis. Those were sold direct, IIRC, and not thru dealers.

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I bought a lot of stuff from Madman Muntz. He was quite a character. He loved to talk to his customers and show off his latest gadgets.

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Muntz became a verb: "to Muntz."

To "Muntz" was to take parts out of a TV design until it failed to work and then replace the last part. I don't know if he was able to accomplish any of that with color sets, though. Would have to find a schematic diagram and see what was in one.

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I never knew that, Wayne. Muntz had his headquarters in Van Nuys, CA. He had a Muntzmobile in the showroom and all sorts of past products. He had tried his own video format but finally gave up and became a Betamax dealer. I bought several systems from him, and always planned to spend some extra time for each trip as he was so interesting to talk to. He was a classic salesman type, that's for sure.

His slogan was something like "I would like to give them away but my wife won't let me. She thinks I'm crazy!"

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I think there were two types of famiies in those days: RCA families and Zenith families. I do recall there were Admiral families and even Motorola families but their televisions never seemed to be quite real to me and I always felt sort of sorry for them.

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We were a Zenith family until the day in 1967 when we got our first color set, then we became an RCA family. Of course after a vacation trip to Tokyo in 1971, the inevitable slide began toward becoming a Sony family. My dad brought a small Sony black & white portable back with him. Last I heard, it was still working, 41 years later!. Dad still buys nothing but Sony today, well beyond Trinitron into the flat screen age, and I think he has a TV in every room in his house. He's a brand loyal kind of guy and it takes a major impression to get him to switch to some other brand. :)

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My parents bought a color Zenith so I can watch Batman.It had a remote that clicked. My younger brother and i fought all the time for watching time so when I lost the tv to him, you could shake a belt buckle and the channels would change. I guess you had to hit that sonic tone for the remote to work.

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My parents bought a 23" RCA console sometime around 1967. We thought that it was great - even though you had to constantly play with the color and tint controls. Then in '72 we bought a 25" Heathkit GR900 with ultrasonic remote control. I remember working on it with my dad every night for about 2 weeks. I would lay out all the parts needed for the next few steps of assembly and have it all ready when dad got home from work. That set still worked until about 4 or 5 years ago and the picture was still pretty crisp.

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I remember those original "clickers." They were endlessly fascinating and remarkably cumbersome. But they certainly changed our habits. Never again did we have to endure the barbaric practice of actually getting up out of a chair, hike across the vast empty space of a living room and manually change a channel. Never again were we forced to sit through an entire television show because it was too much of a drag to change the channel.

When I think of it, I am not sure of the last time I actually watched an entire television show. The clicker days are gone but the silent remote allows for hours of channel surfing fun.

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Now add in the DVR and you've got a pretty cool TV experience. What a great improvement over video tape! Of course, you would never find enough time to watch everything you've recorded. (just like video tape, now that I think about it!)

Now we need a voice command remote. Press a button on the remote and talk into the remote's microphone.

"My Recordings.... down, down, down, down, down, up, PLAY!"

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With voice control, the first words of every commercial might be "volume up!"

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