Medal and Diploma
Posted 11 November 2012 - 06:09 PM
I'm researching the John Gund Brewing Company of La Crosse, Wisconsin. At the 1900 Paris Exposition, the Gund Brewing Company won the award of Medal and Diploma for its Peerless brand of beer.
What does the award of Medal and Diploma mean, exactly? Would the company have been given an actual medal or some other sort of object in recognition of the award?
Is there a source of information that would specify the date that the brewery was awarded the prize?
Thank you for any assistance you can provide.
Posted 11 November 2012 - 06:31 PM
You've almost certainly seen the 1900 Paris medal and didn't realize it. It's printed on cans of Campbell's soup, right there on your supermarket shelves.
They won it for the concept of condensed, canned soup, which they had first produced just three years earlier, in 1897.. Just add water and heat it, and yummy, soup. Quite revolutionary.
These international exposition awards have always been cited in advertisements by the award winners.
Posted 11 November 2012 - 06:41 PM
Posted 11 November 2012 - 09:34 PM
"The medallion on the center of the label went through a number of different iterations from 1898 to 1900, ending with the version seen in this post, which represents the medal the Campbell Soup Company received at the Exposition Universelle de 1900 in Paris. Thorn noted: The 1900 Paris medal was designed to replicate as accurately as possible the actual medal itself. It would be my guess that an engraver or the printing company’s engraver would have been employed to replicate the medal for printing. "
Posted 13 November 2012 - 03:03 AM
Was the recognition truly significant, though, aside from the “bragging rights”? After being recognized at the exposition, Gund advertised it’s Peerless beer as “world famous.” But I’m getting the sense that their beer wasn’t actually known around the world, at least not at the time of the exposition.
Regarding the award itself, is it possible that Gund received an object other than a medal? I’ve been studying an old photograph of the company’s brewery workers, and prominently displayed on the table in front of them is what looks like a pitcher of some sort. I can’t identify the object, but imagine something like a silver teapot or beer stein. I had wondered whether that object might have been a prize from the exposition (and hence the purpose of the photograph), but if the awards were only in the form of medals, then it is probably unrelated to the exposition.
Lastly, the exposition began in April, and I’ve found at least one Gund advertisement from July or August referencing the award from Paris. Is there any way to find out the date when Gund was selected for the award?
Posted 13 November 2012 - 07:05 AM
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