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Jeffrey Ford

1964 WF lives again in Stella Artois commercial

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I was watching the Olympics last night and I was surprised to see a commercial with shots from the 1964 New York World's Fair publicity film "To The Fair". The first two shots of the commercial spot are color transfers from the "To The Fair" film. Then you see the interior of a few "national pavilions" recreated for the spot. Also look out for the 64 NYWF logos in red and blue without the Unisphere. Its interesting that Stella Artois threw back to what is becoming a rather obscure cultural reference in the United States. But, very cool.

http://www.youtube.com/watch?v=h493qOTd5PI

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Yeah, they did a great job of imagining, creating and then seamlessly integrating those new pavilions in with the original stuff. If you didn't know, you'd think it was all from the Fair!

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