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Business card size brass plaque

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A friend has recently found a brass "business card" that belonged to his grandfather. The front of the plaque is enamelled blue with a stylized skyline of New York, 3 lines for ID, and the following - Catholic Identification in case of accident please notify nearest priest. below this is engraved the name & address of bearer, then - New York World's Fair 1939 (trademark) N.Y.W.F Lic. No 107,424

Was this item given to employees for ID? Purchased as a souvenir?

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