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Randy Treadway

A Kodak Moment

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Oops – I sure messed up the location on that one!

I’ve revised today’s map, and have re-posted it in my message above...

Thanks for the clarification on the location of the Kodak title sign too! I have looked at several aerial photos, and many, many shots from the NYSP towers, and I could never spot that friggin' sign!

post-387-0-04873000-1309990217_thumb.jpg

© Bill Cotter – worldsfairphotos.com – NYWF CD 13, Set 63, Image 21

post-387-0-09756700-1309990298_thumb.jpg

© National Geographic

But I finally found this one photo today that does show the sign between the two doorways on the west side of the Dome Theater - so this confirms your location:

post-387-0-38062600-1309990453_thumb.jpg

© Bill Cotter – worldsfairphotos.com – NYWF CD 16, Set 79, Image 13

Best Regards,

Kevin

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Hey Randy,

I think I might have found another one on the Avenue of Africa between the Africa and Greece Pavilions...

post-387-0-00687600-1309992929_thumb.jpg

Do you have better photos of the area to confirm that this is indeed a Picture Spot sign?

Thanks,

Kevin

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Hey Randy,

I think I might have found another one on the Avenue of Africa between the Africa and Greece Pavilions...

post-387-0-00687600-1309992929_thumb.jpg

Do you have better photos of the area to confirm that this is indeed a Picture Spot sign?

Thanks,

Kevin

Yes indeed....

NF-S5_Avenue_of_Africa_towards_Unisphere.jpg

64-05-20-12_Greece_Pavilion.jpg

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The sign we'd identified as #20 (Sierra Leone / U.N.) lined up on the Sudan Pavilion as well. Might need a slight map adjustment to put it more in the middle of the street, lining up to point under General Foods Arch #8.

This picture is dated April '64. Perhaps it's part of an opening day parade.

NYWF-4-64-Sudan.jpg

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I've been keeping an eye on Kevin's map updates to try to see trends and patterns to our discoveries, in order to predict where other Picture Spot signs should be. For instance, there should be one near the Lunar Fountain, but so far I haven't been able to find it in photos.

And the entire Industry area around the Fountain of the Planets is a big void. Surely Kodak would have wanted a Picture Spot sign somewhere in there.

The other thing I've noted is that, other than the one inside the Belgian Village, they all seem to have been installed in the median islands of the major streets, or on the corner in the case of the one near Solar Fountain. My guess is they did this to avoid having to strike a deal and pay subrent to any particular pavilion-- all they had to do was get permission from the Fair Corporation.

So, in going through hundreds or thousands of photos, those median areas are the prime place to search.

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The other thing I've noted is that, other than the one inside the Belgian Village, they all seem to have been installed in the median islands of the major streets, or on the corner in the case of the one near Solar Fountain.

Don't forget there was the one inside the Sinclair Dinoland exhibit that started all of this! :D

Thanks for the confirmation on the sign between the Africa and Greece Pavilions. Here's an updated map with all 22 of the locations we've found so far (and I have adjusted the one by Sudan as well):

post-387-0-96214900-1310066122_thumb.jpg

Kevin

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I'm also somewhat surprised that we haven't found any of these signs in front of General Motors or Ford. Great photo ops.

Nothing around the Unisphere either, but I'm guessing the Fair Corporation wanted all those flower beds to be sign-free. The same thing for the pool/mall area around the Rocket Thrower statue. Maybe the Fair Corporation figured that the photo op in those cases was so self-evident, a sign wasn't needed to point it out.

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I'm also somewhat surprised that we haven't found any of these signs in front of General Motors or Ford. Great photo ops.

Funny you should mention Ford...

When this topic started, I seemed to remember reading a letter to Ford Pavilion management asking for permission to add a Picture Spot outside their pavilion for the 1965 season. After several days of searching, I finally found the letter this morning, along with a letter containing Ford's reply:

J. Walter Thompson - Kodak Picture Spots.pdf

I'm not sure if this proposal was ultimately approved by Ford, but if other pavilions truly were interested in adding these signs as well, then it could mean that there were even more than 40 Picture Spot locations by the time the Fair was over!

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That was a fascinating letter, especially the response! "Tried our hands!" I guess the signs worked. I wonder why they didn't have one in 1964 and if they were successful in adding one for 1965. Thanks for sharing it.

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I just sent an inquiry to the librarian of the rare books & collections unit at the Univ. of Rochester to ask if they have any documentation on this subject. Hopefully I gave them enough information to help them look.

I'll post here any reply I get.

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I just sent an inquiry to the librarian of the rare books & collections unit at the Univ. of Rochester to ask if they have any documentation on this subject. Hopefully I gave them enough information to help them look.

I'll post here any reply I get.

I heard back today:

Dear Randy Treadway,

I am sorry to report that we have no information in the Kodak Historical Collection that would assist you in learning the locations of the “Kodak Picture Spots”. The only thought I have is that my neighbor, a Kodak retiree who worked in the Kodak Pavilion may have some knowledge of the matter. I will make it a point to ask him about it and reply to you again, with perhaps more info.

In the meantime, I wish you the best of luck with your research.

Nancy Martin

The John M. and Barbara Keil University Archivist and Rochester Collections Librarian

Department of Rare Books and Special Collections

Rush Rhees Library

University of Rochester

Rochester, NY 14627-0055

585-275-9337

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Since Kevin's Ford letter came from the J. Walter Thompson ad agency, maybe Kodak delegated all the decision making on sign locations to them, and their archives are what needs to be searched. :)

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This particular picture hasn't been posted, but Kevin marked it on the map from the sign being seen in a few other photos.

I think Larry or somebody had told us that the rear-engine Clarke Glide-a-Ride tugs overheated a lot because they didn't get any airflow over a radiator, and the drivers started propping open the hood like that to allow it to cool off. But I'm sure some drivers would have loved to remove the speed governor from the 3 cylinder Continental engine and put in a Holly blower and Thrush glass pack, replace the transmission with something that will cruise at highway speeds, drop the passenger train, and open 'er up down the Grand Central Parkway. :D At least they'd have gotten a lot of double takes from other drivers. Of course Clarke- a manufacturer of fork lifts- picked a simular engine- the 3 cylinder Continental- when designing the tug- so it's going to have it's limits.

But the real drawback was... no other seat to take your date to the drive-in movie. You'd have to borrow one of the Ferrari-modified Escorters for that.

"I think Larry or somebody had told us that the rear-engine Clarke Glide-a-Ride tugs overheated a lot "

I don't recall ever having any problem with the GAR engines. The stoopid Escorters were the things that were always busting, especially when it rained.

"But I'm sure some drivers would have loved to remove the speed governor..."

I wanted to remove the speed governor offa the big buses. Best I could get out of them around the Gate 7-8 Speedway was ~42.

"But the real drawback was... no other seat to take your date to the drive-in movie."

I recall one sultry summer evening when I was driving my GAR with two girls, one on each side, in the cab with me. Say, they can't fire me retroactively can they? I had one job where they actually tried to do that. But look at the bright side, I didn't crash into any Dempsey Dumpsters that night!

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I've leave you guys to triangulate where these were located, based on what you can see in the background (Sermons from Science Pavilion in the upper left of the first picture). At least one of them is probably the one in Bill's demolition photo,

1964-08-05-11_Disney_characters.jpg

65-06-08-11_Chipmunk.jpg

I love the last picture. The kid looks like he's pointing at us and saying "but I tell you, they're time travelers from the 21st Century ! "

He can see us but nobody else can!

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Here's another one for you, Kevin.

kodak-sign-small-world.jpg

It's nice to know that Kodak was still giving advice on camera angles during the demolition...

That's an appropriately gray and depressing day for demolition.

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Here's another view showing the Kodak Picture Spot sign near Lowenbrau, off on the far left.

lowenbrau-kodak-1.jpg

and here's what you would get if you followed their instructions

lowenbrau-kodak-2.jpg

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Those are palm trees near the Kodak pavilion. What was the reason for that a and what did they do with them during the winter of 1965-65? They are rather large and they are in the ground.

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The palm trees next door to Kodak were associated with the Pan American highway exhibit in 1964.... i.e. Central American flaura and fauna were used to landscape the grounds since most of the 'newly opened territory' of the actual Pan American highway was in Central America.

I believe the palm trees remained in 1965 when Avis was asked to convert the exhibit to a motorized go kart track.

I'm not sure how the palm trees were cared for in the winter between the two seasons. There were palm trees at the Florida Pavilion too, so I guess similar winterizing measures were taken in both places.

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They had to be dug up and moved inside or they would not have made it to Thanksgiving.

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On ‎6‎/‎30‎/‎2011 at 8:04 PM, Bill Cotter said:

Here's another one for you, Kevin.

 

kodak-sign-small-world.jpg

 

It's nice to know that Kodak was still giving advice on camera angles during the demolition...

I'm confused why there is a train behind Pepsi.  Any ideas?  Also, is that collapsed pieces of the ToFW on top of the Unicef roof, or rubble from the busted up big marquee sign back behind it, just in front of the main building?  It almost looks like those deflated Brass Rail balloons.  Of course the Unicef structure matches Pepsi exactly, as do the benches in front and the bank of telephones on the right [I compared to Pepsi aerial photos] (and presumably that's the Van Wyck way back there on the right.

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